If you’re a music listener, you might be part of an ongoing shift that’s been happening to the radio airwaves.
Variety reported last year that between 2005 and 2016, traditional AM/FM radio listenership in young adults dropped nearly 50 percent.
Even slightly older listeners are less and less inclined to tune in to terrestrial radio to discover a new favorite. Most of them are going online, turning to streaming services like Spotify, YouTube and Pandora.
This shift to streaming as a way of injecting favorite songs into daily life activities is impacting more than just music listeners. Businesses and marketing teams are taking note too.
“Internet radio has the potential to be the most ubiquitous form of media ever,” Forbes published in 2015. “In 2014, one third of Americans used their phones to stream music. Young adults (18-24) listened to internet radio more than terrestrial. Two of the top five most popular apps in America (Pandora and Youtube) are used for streaming music.”
Ultimately, this promises to be good news, creating both more accessibility for music listeners, more concrete metrics for marketing and even more income for music creators and publishers. An article from Glenn Peoples on Medium crunched the numbers, concluding: “If all AM/FM listening shifted to Pandora, creators and rights holders would get an additional $4.2 billion in royalties.”
One of the biggest obstacles to this new streaming-driven music listening era becoming fully realized is simple: how do you keep streaming devices running, far from plugs or WiFi signals?
The ever-evolving increase in LTE and 4G network availability are solving the WiFi problem. But how do you power your music listening devices far from home? Even traditional radios are limited to battery life, a fueled car or an outlet.
Streaming becomes even more limited, with music apps eating phone battery and at-home assistants like Alexa often tethered to a plug.
This is where WigL could catalyze and fully realize a new era for music listeners and music makers alike.
WigL’s unique power broadcasting technology could send power to your streaming device as data signals transmit information, ensuring you’d never have to press pause and plug in.
WigL receivers could be applied to smartphones and developing radio technology to keep your device ready to receive streaming services.
Imagine having a mobile soundtrack for long hikes or road trips. Imagine being able to DJ an event without ever worrying about blowing a breaker again.
If you want to be a part of this musical future that WigL is creating, find out more now!